James Davis is the Director and Co-Founder of 38ºN, one of Europe’s most successful fitness holiday companies. He is also a qualified PT, nutritional advisor, NLP practitioner, and hypnotherapist. James had been in the corporate world for years before launching their business in 2012. He passionately believes there’s a need for simple, balanced, and uncomplicated strategies that dramatically improve the health of employees and positively impact productivity.